With growing concerns on sustainability and the added advantages of connecting to a broader audience, lower travel and venue costs, running internal events such as town hall meetings, annual conferences and team building activities on virtual or hybrid format are becoming more feasible to companies.

It is also becoming more apparent to multinational companies to organize its own branded virtual events.  Corporations are using virtual event as one of the tools available in their overall marketing arsenal for brand building, lead generation, customer relationship and loyalty programs.